In the Statesman Journal on Sunday September 6, 2009, there was an article by Dayna Simpson – ‘Green’ labels can confuse consumers.
In this article Dayna addresses the issue of h0w the word ‘Green’ is misused and sometimes misunderstood.
These days, we expect businesses to do more than simply comply with local, state and national environmental laws. We want businesses to be more considerate of natural resource use in addition to providing consumers with the opportunity to choose more environmentally friendly options when they’re making purchases. Our growing expectations for businesses and their products may exceed the reality of what those businesses can practically achieve.
The final, and arguably “greenest” category of product, has been designed with conservation in mind. These goods effectively incorporate the principles of conservation into procurement, production, consumer use and post-use disposal. Examples include products that have avoided certain materials (lead-free), are more efficient during use (hybrid cars), and have their end-of-life issues taken care of through design for recycling.
As consumers, we can make decisions about whether a product’s “green” claim can be experienced or at least verified. From there it’s only a matter of how much of a difference we want to make and how much we’re willing to pay for it.
As you’re out looking for new products, groceries, cars, whatever it may be, if you want to be ‘Green’ and want to make informed decisions check out this Web site, www.ecolabelling.org. They listed 300 different standards and certification schemes for communicating social and environmental product claims to consumers.